

linkutm
linkutm is a UTM link management platform that helps marketing teams build, enforce, and track campaign URLs - so your GA4 data stays clean and consistent without spreadsheets.
Cost / License
- Freemium (Subscription)
- Proprietary
Platforms
- Online
- Software as a Service (SaaS)




linkutm
Features
linkutm information
What is linkutm?
Marketing teams run dozens of campaigns across Google Ads, Facebook, email, and more - but without a system to manage UTM links, GA4 data quickly becomes a mess of inconsistent sources, duplicate entries, and untrackable traffic. linkutm solves this by giving teams one platform to build, enforce, and measure every campaign link with confidence.
At its core, linkutm enforces your UTM naming conventions automatically - converting values to lowercase, replacing spaces with hyphens, blocking invalid entries, and requiring the right fields before any link is created. No more "Facebook" vs "facebook" vs "FB" splitting your data.
Beyond governance, linkutm includes reusable UTM templates, bulk link creation via CSV, branded short links on your own domain, trackable QR codes, and real-time analytics showing clicks, geography, devices, and referrers - all feeding cleanly into GA4.
Built for marketing teams of all sizes, linkutm replaces the spreadsheet chaos that most teams rely on today - and starts at $0/month.

