kenbun
Explainable lead scoring for HubSpot. kenbun keeps four separate scores per lead (engagement, profile fit, account fit, deal context) and shows the rules and events behind every score.
Cost / License
- Subscription
- Proprietary
Platforms
- Online
- Google Chrome
kenbun
Features
- Marketing Automation
HubSpot integration- Lead scoring
kenbun information
What is kenbun?
kenbun is a lead scoring tool for B2B teams using HubSpot. Instead of producing a single blended score, it maintains four separate scores per lead: engagement (recent activity), profile fit (person-level match), account fit (company-level match), and deal context (whether an open sales motion already exists on the account).
Every score is rules-based and explainable; reps can see the exact rules and events that produced the number. Scores decay per event using half-life curves, so a demo request stays warm longer than a pricing-page visit. Alerts are delivered natively to Slack with score context attached. Setup runs against existing HubSpot data the same day, and calibration tooling compares scores against actual closed-won deals.