IP geolocation tools help you determine a user’s location based on the IP address of his/her device. WhoisXML API’s IP geolocation products, in particular, provide detailed information about the user’s IP location, including country, city, region, postal code, and time zone. The tools also return the user’s latitude and longitude coordinates, Internet service provider (ISP), Autonomous System (AS) details, and connection type.
All this information can help companies perform essential business functions. For one, IP geolocation data allows businesses to learn more about their target and existing customers. Such knowledge enables them to curate personalized content and offerings. Furthermore, IP geolocation allows marketers and advertisers to tailor-fit campaigns to an audience in a particular location instead of sending a generic marketing message.
Aside from marketing and sales, IP geolocation has become essential for cybersecurity and law enforcement as well. Beyond tracking cybercriminals’ locations, IP geolocation data can help cybersecurity investigators and researchers uncover more artifacts related to publicized indicators of compromise (IoCs). On the other hand, law enforcement agencies have been known to track suspects and witnesses with the help of device IP addresses.
WhoisXML API’s IP geolocation products come in the form of an integrable API, a web-based lookup service, and downloadable data feeds updated daily. Bulk processing options are also available, which allows you to query as many as 100,000 IP addresses with a single API call or lookup request.
Note: IP geolocation service is developed and managed by WhoisXML API, along with other products and services, such as the WHOIS Database Download, Email Verification, and Newly Registered & Just Expired Domains Database.
klivan added IP Geolocation as alternative to The IP API
tallytarik added IP Geolocation as alternative to IPLocate
Maoholguin added IP Geolocation as alternative to IPLookuper
