Google Tag Manager AlternativesWeb Analytics Services and other similar apps like Google Tag Manager

Google Tag Manager is described as 'Manage website tags without coding. Integrate tags seamlessly, enhance analytics, and improve collaboration with reliable and secure features' and is a Web Analytics service in the network & admin category. There are more than 10 alternatives to Google Tag Manager for a variety of platforms, including SaaS, Web-based, Self-Hosted, Windows and Linux apps. The best Google Tag Manager alternative is Tag Companion, which is free. Other great apps like Google Tag Manager are Segment, Cheq Essentials, RudderStack and Jitsu.

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Alternatives list

  1. Tag Companion is a visual tool that simplifies creating tracking with Google Tag Manager for non-technical users. It is designed to help marketers and analysts set up event tracking without needing to work directly inside complex tag configurations.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
     
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    Comments about Tag Companion as an Alternative to Google Tag Manager
    Guest
    Positive
    0

    This is the missing UI that Tag Manager doesn't provide. Having this on GTM would be a dream come true. Facebook has already done it.

    Tag Companion icon
    Tag Companion icon
    • Tag Companion is Freemium and ProprietaryGoogle Tag Manager is also Freemium and Proprietary
  2. Segment icon
     19 likes

    Segment is the analytics API you've always wanted. Instead of integrating with Google Analytics, Mixpanel, KISSmetrics, etc. individually, you integrate with a simple, clean API once and you can send your data to all of them.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
     
  3. Cheq Essentials is a software that uses advanced algorithms and real-time monitoring to detect and block harmful sources, conducting over 2,000 security tests per visit.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • Wordpress
     
  4. RudderStack icon
     6 likes

    As the leading open-source Customer Data Platform (CDP), RudderStack provides data pipelines that make it easy to collect data from every application, website and SaaS platform, then activate it in your warehouse and business tools.

    Cost / License

    • Freemium
    • Open Source

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
     
  5. Jitsu icon
     3 likes

    Jitsu is an open-source Segment alternative. Fully-scriptable data ingestion engine for modern data teams. Set-up a real-time data pipeline in minutes, not days.

    Cost / License

    • Free Personal
    • Open Source (MIT)

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
    • Heroku
     
  6. Manage your entire marketing stack from a single panel. Save time, resources and expand your marketing capabilities with a privacy-friendly tag management system.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Self-Hosted
     
  7. Stackpile icon
     3 likes

    Stackpile makes it easier to install apps, tags, and integrations on your website and track your analytics using a simple unified API.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  8. Tealium icon
     2 likes

    Enterprise tag management and digital data distribution (D3P). Streamline digital marketing and take action on your most valuable audiences in real-time.

    13 Tealium alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  9. CustomerLabs CDP helps marketers track, identify, segment & sync their customer data without writing a single line of code. Unify customer data across your marketing, sales & service channels. Create segments & sync them with your existing platforms.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Windows
    • Online
     
  10. Addingwell icon
     1 like

    Addingwell is a GTM server-side fully managed Cloud Service. The easiest, fastest, and most cost-efficient way to run GTM server-side in production.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
    • Google Tag Manager
     
  11. Data integration platform for e-commerce companies – automatically collect data from all your sources into your Google BigQuery.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
     
  12. MagicPixel is a server-side tag management solution for web and mobile apps compliant with CCPA / GDPR / ITP/ ETP. Improve your site performance and better first-party data collection that works around Adblockers.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • Android
    • iPhone
    • Chrome OS
    • Android Tablet
    • Windows Phone
    • iPad
    • Software as a Service (SaaS)
     
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