Google Tag Manager AlternativesWeb Analytics Services and other similar apps like Google Tag Manager

Google Tag Manager is described as 'Manage website tags without coding. Integrate tags seamlessly, enhance analytics, and improve collaboration with reliable and secure features' and is a Web Analytics service in the network & admin category. There are more than 10 alternatives to Google Tag Manager for a variety of platforms, including SaaS, Web-based, Self-Hosted, Windows and Linux apps. The best Google Tag Manager alternative is Segment, which is free. Other great apps like Google Tag Manager are Cheq Essentials, RudderStack, Jitsu and Piwik PRO Tag Manager.

Copy a direct link to this comment to your clipboard
Google Tag Manager alternatives page was last updated

Alternatives list

  1. Segment icon
     19 likes
    Copy a direct link to this comment to your clipboard

    Segment is the analytics API you've always wanted. Instead of integrating with Google Analytics, Mixpanel, KISSmetrics, etc. individually, you integrate with a simple, clean API once and you can send your data to all of them.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
     
    • Segment is the most popular SaaS alternative to Google Tag Manager.

    • Segment is the most popular free alternative to Google Tag Manager.

    • Segment is Freemium and ProprietaryGoogle Tag Manager is also Freemium and Proprietary
  2. Copy a direct link to this comment to your clipboard

    Cheq Essentials is a software that uses advanced algorithms and real-time monitoring to detect and block harmful sources, conducting over 2,000 security tests per visit.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • Wordpress
     
    • Cheq Essentials is the most popular Web-based alternative to Google Tag Manager.

    • Cheq Essentials is the most popular commercial alternative to Google Tag Manager.

    • Cheq Essentials is Paid and ProprietaryGoogle Tag Manager is Freemium and Proprietary
  3. RudderStack icon
     6 likes
    Copy a direct link to this comment to your clipboard

    As the leading open-source Customer Data Platform (CDP), RudderStack provides data pipelines that make it easy to collect data from every application, website and SaaS platform, then activate it in your warehouse and business tools.

    Cost / License

    • Freemium (Subscription)
    • Open Source

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
     
    • RudderStack is the most popular Self-Hosted alternative to Google Tag Manager.

    • RudderStack is the most popular Open Source alternative to Google Tag Manager.

    • RudderStack is Freemium and Open SourceGoogle Tag Manager is Freemium and Proprietary
    • RudderStack is Privacy focusedGoogle Tag Manager is not according to our users
  4. Jitsu icon
     3 likes
    Copy a direct link to this comment to your clipboard

    Jitsu is an open-source Segment alternative. Fully-scriptable data ingestion engine for modern data teams. Set-up a real-time data pipeline in minutes, not days.

    Cost / License

    • Free Personal
    • Open Source

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
    • Heroku
     
  5. Copy a direct link to this comment to your clipboard

    Manage your entire marketing stack from a single panel. Save time, resources and expand your marketing capabilities with a privacy-friendly tag management system.

    Cost / License

    • Pay once
    • Proprietary

    Platforms

    • Self-Hosted
     
  6. Stackpile icon
     3 likes
    Copy a direct link to this comment to your clipboard

    Stackpile makes it easier to install apps, tags, and integrations on your website and track your analytics using a simple unified API.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
     
  7. Tealium icon
     2 likes
    Copy a direct link to this comment to your clipboard

    Enterprise tag management and digital data distribution (D3P). Streamline digital marketing and take action on your most valuable audiences in real-time.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  8. Copy a direct link to this comment to your clipboard

    CustomerLabs CDP helps marketers track, identify, segment & sync their customer data without writing a single line of code. Unify customer data across your marketing, sales & service channels. Create segments & sync them with your existing platforms.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application type

    Platforms

    • Windows
    • Online
     
    • CustomerLabs CDP is the most popular Windows alternative to Google Tag Manager.

    • CustomerLabs CDP is Freemium and ProprietaryGoogle Tag Manager is also Freemium and Proprietary
    • CustomerLabs CDP is Lightweight and Privacy focusedGoogle Tag Manager is not according to our users
  9. Addingwell icon
     1 like
    Copy a direct link to this comment to your clipboard

    Addingwell is a GTM server-side fully managed Cloud Service. The easiest, fastest, and most cost-efficient way to run GTM server-side in production.

    Cost / License

    • Subscription
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
    • Google Tag Manager
     
  10. Copy a direct link to this comment to your clipboard

    Data integration platform for e-commerce companies – automatically collect data from all your sources into your Google BigQuery.

    Cost / License

    • Pay once
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
     
  11. Copy a direct link to this comment to your clipboard

    MagicPixel is a server-side tag management solution for web and mobile apps compliant with CCPA / GDPR / ITP/ ETP. Improve your site performance and better first-party data collection that works around Adblockers.

    Cost / License

    • Pay once
    • Proprietary

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • Android
    • iPhone
    • Chrome OS
    • Android Tablet
    • Windows Phone
    • iPad
    • Software as a Service (SaaS)
     
    • Magic Pixel is the most popular Android, Mac, iPhone, Linux, iPad & Android Tablet alternative to Google Tag Manager.

    • Magic Pixel is Paid and ProprietaryGoogle Tag Manager is Freemium and Proprietary
  12. Kodeless icon
     Like
    Copy a direct link to this comment to your clipboard

    Kodeless is a marketing & analytics toolbox. Integrate and send data (events) to any analytics and marketing tool without code.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application type

    Platforms

    • Online
     
12 of 15 Google Tag Manager alternatives