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Focal.inc icon

Focal.inc

Focal is the digital asset management (DAM) platform built for performance marketing that helps increase ad creative volume and makes even thousand of creative assets discoverable, organized, and connected to performance data.

Focal's Creative Boards combine two worlds in one: project management and digital asset management. The boards can be customized to match your workflow and easily shared with external partners for project management and asset submissions.

Cost / License

  • Subscription
  • Proprietary

Application type

Platforms

  • Online
Use similarity search to surface all visually similar assets across your library. Great for spotting duplicates, thematic overlap or creative that could have issues with excessive similarity in Meta's ad auction.
AI search can find any asset in the blink of an eye based on what's in it, not just file names. All assets are searchable by visual elements, themes, in-asset text, frame-by-frame for video, asset metada, filenames and much more.
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With Focal, you connect performance data to creative assets, tag everything automatically and close the loop between what was produced and what performed, so you can build a library of winners and improve ad performance every sprint.
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What is Focal.inc?

Focal is the digital asset management (DAM) platform built for performance advertising teams. Our AI makes thousand of creative assets discoverable, organized, and connected to performance data.

Focal replaces the scattered stack of Google Drive, project management tools, spreadsheets and creative analytics tools with one platform that covers the full workflow from brief to approval to channel launch with AI-powered tagging.

Teams using Focal spend less time on admin, increase creative velocity, get full visibility into what's in production and what's performing, and build a library of winning creatives that compounds over time.

Key features:

  • AI-powered asset tagging: automatically tag and categorizes every creative by visual content, theme, and format. No manual tagging required.
  • Searchable asset library: find any asset with Focal's AI search by visual content, tag, format, channel, performance status or even video frame. Works across thousands of assets.
  • Performance data connected to assets: see which creatives are live, what's testing, and what's performing, directly alongside the asset.
  • Structured creative review and approval: frame-by-frame commenting on video assets, feedback threads tied directly to the file, full audit trail.
  • Creative project management: manage briefs, production status and approvals in one place using Boards. Replaces the combinations of spreadsheets, project management tools and Drive storage.
  • Agency and external team collaboration: vendors and agencies work in a dedicated guest view. They submit assets and receive briefs without accessing your full library.
  • Direct integrations with Meta, TikTok and YouTube: push approved assets to ad platforms without manual downloads or uploads. Naming conventions enforce automatically on export.
  • Google Drive sync: import existing folder structures and assets automatically. No starting from scratch.
  • Automated naming convention enforcement: set your naming rules once. Focal applies them to every asset on every channel.