FForce

Sarjen's Sales Force Automation (SFA) solution, named FForce, is an AI-powered Customer Relationship Management (CRM) platform designed to dramatically boost sales team effectiveness and enhance customer engagement, particularly in the competitive pharmaceutical and life sciences markets. It provides field forces with the intelligence and tools necessary to automate routine administrative tasks and focus on building stronger customer relationships and closing deals.

FForce is built around features that simplify and streamline the daily activities of a sales team:AI-Powered SFA & Effectiveness: The platform uses artificial intelligence to optimize workflows, offer smart predictions on customer behavior, and automate tasks, allowing sales representatives (reps) to maximize their productive time. This focus on effectiveness helps teams concentrate on core selling activities.Digital Engagement & eDetailing: FForce moves sales presentations beyond traditional materials by providing interactive tools like eDetailing. These engaging, digital presentations can be tailored to individual customers (e.g., healthcare professionals), making interactions more impactful and informative. This digital approach also allows for better tracking of engagement metrics.Omni-channel Order Management: The solution simplifies the sales transaction process by managing orders across multiple channels. This ensures a smooth, unified experience for both the sales team and the customers, eliminating bottlenecks in the ordering process.Secondary Sales Management: FForce provides visibility and control over sales activities beyond the primary distributor, managing the flow of products through the secondary market to ensure market penetration and accurate sales tracking.Intelligence and InsightA key differentiator of FForce is its focus on providing actionable intelligence:Advanced Analytics: The system captures real-time data from every customer interaction and sales activity. These data points are then processed to generate actionable insights and comprehensive reports, helping sales managers make informed, data-driven decisions regarding territory planning, resource allocation, and campaign effectiveness.Intelligent Data Provision: The platform ensures that sales reps always have the most relevant and up-to-date information, including product details, regulatory information, and customer history, directly at their fingertips.Seamless Automation and Integration: FForce seamlessly integrates with existing enterprise systems, such as ERP and Supply Chain Management (SCM) platforms, ensuring data consistency across the organization and eliminating the need for manual data entry between systems.