Ella by Novella

Ella by Novella is an AI creative workspace that lives inside your Chrome browser as a sidebar. It consolidates video generation, image generation, audio tools, and a built-in video editor into a single interface, so creators can run their entire production workflow without switching tabs, re-uploading files, or managing a dozen separate platform accounts.

The problem Ella solves is tool fragmentation. The AI creative landscape has exploded with powerful individual tools, but using them together means constant context-switching, file downloading and re-uploading, and lost momentum. Ella brings the stack together in one place, accessible from anywhere on the web.

Video tools cover the full generative range: text-to-video, image-to-video, video-to-video editing, motion transfer, reference-to-video, video reframing, clip extension, upscaling, and background removal. Whether you're generating from a prompt or transforming existing footage, all of it happens inside Ella.

Image tools include text-to-image, image-to-image transformation, text removal, object removal, and background removal. Generated or imported images feed directly into video workflows without ever leaving the workspace. Audio tools handle text-to-speech, audio-to-text transcription, video-to-text transcription, and sound and sound effects generation from text prompts. Audio assets can be layered directly into projects inside the built-in editor.

The built-in video editor is cloud-based, with a full timeline interface. There are no heavy downloads, no local processing requirements, and no hardware limits. Import footage, arrange clips, layer audio, add text, and export finished video all within the same environment where you generated your assets.

Workflow features round out the experience: a page scanner for pulling content from the web, access to stock libraries, file management, saveable presets for repeatable generation settings, and a video prompt generator with cinematic dropdown controls to help creators build precise, detailed prompts faster.

Ella is available as a free Chrome extension with a Pro upgrade path and credit bundles. It launched in February 2026 and is built for video creators, AI filmmakers, content marketers, social media teams, and anyone who wants to stop managing tools and start making things.