DemoUp Cliplister Digital Asset Management

Providing a premium experience to a growing number of customers is critical for brand value and sales. Fast moving brands ensure that marketing assets are constantly updated at all touch points. Brands need the tools to collect and verify their marketing assets, and organise them in a intuitive way. A Digital Asset Management system fulfils this requirement, but that’s only the beginning of the story. The real value of a product or brands asset is created at the point it makes contact with the customer. Bringing assets to the point of value creation is costly and time-consuming. They must be easily shared, but protected from unauthorised use. New sizes and formats must be continually created to deliver optimised impressions on whatever device or channel the customer uses. And channel partners need to receive assets quickly to deliver campaigns and point of sale experiences in harmony with core brand activity. Fast, secure sharing is integral to the DNA of Brand Channel. Authorised partners can be activated to use your Brand Channel platform, but you retain 100% control over what they see and how they can use it. The platform lives entirely in the cloud so the moment you approve an asset for your partner, it’s live in their marketing activity.

Version control is massively simplified as you only need to store the master asset. Brand Channel’s proprietary Dynamic Imaging technology enables customised sizes and formats to be downloaded on demand. When our Live Connect API is used, precisely formatted single-use assets are created and securely delivered to connected online stores in milliseconds.

As well as the standard file types handled by other DAMs, Brand Channel is leading the industry in delivering product videos, and the 3D, 360o, and extended reality formats that are shaping the next generation of immersive customer experiences.