Copytesting

Copytesting is the only audience research tool for copy. Get data on where your copy misses the mark, so you can fix it, and increase sales.

Get data on how real people perceive your copy

Copy is the single most influential element determining whether someone will convert. The problem with improving the copy on your website is that you don't know which bits help you convert, and what repels your audience.

• What does your headline make them feel? • Do they care about the arguments you're making? • Which benefits are they most interested in? • Do they even understand the copy in the third paragraph? • What remains unclear?

Copytesting is the only tool that gives you answers from your actual target audience—in a matter of hours.