What is Brandification?
The Brandification App turns employees into brand ambassadors. Many inefficient and selective measures such as eLearning or trainings can be replaced or extended by the app – saving up to 80% in resources. Our social media-like app is designed to playfully promote internal brand engagement and communication. Employees can be activated regularly through small tasks such as collecting remarkable brand touchpoints or giving suggestions for improvement. The like, comment and favorite functions allow users to enter into an inspiring dialogue about the brand creating intuitive brand awareness. The collected touchpoint data helps optimize brand touchpoints to reflect the brand’s values.