Heera BrandBuddy

BrandBuddy by Heera Software is a dedicated in-store promoter management platform built for brands that rely on strong in-store retail execution. The platform helps companies manage in-store promoters more efficiently, enhance store-level visibility, & maintain smoother execution across retail outlets.

This in-store retail execution platform combines attendance tracking, task management, order capture, performance monitoring & more advanced features in a single unified platform. The Heera in-store promoter app also serves as a complete operational engine, ensuring secure, reliable, and efficient execution of campaigns at the point of sale. It connects planning & field activity through geo-verified attendance, store-specific task execution, order punching, & combines attendance tracking, task management, order capture, performance monitoring, & more advanced features that serve as a complete operational engine, ensuring detailed promoter-level reporting through an intuitive mobile interface.

Key capabilities include:

• Geo-fenced attendance for accurate promoter presence tracking
• Store-specific task creation with real-time execution monitoring
• Barcode-enabled sales order punching
• Centralised dashboards offering consolidated store and promoter performance
• Flexible team structures with role-based access controls
• Leave and attendance management for streamlined approvals, workforce availability tracking, geo-tagged regularisations, and improved promoter punctuality

Designed for brands that prioritise consistent retail execution, BrandBuddy gives teams the tools to manage promoters effectively, elevate in-store performance, and maintain a transparent workflow from planning to reporting. It supports scalable operations while reinforcing discipline, accountability, and measurable outcomes at the point of sale.