Creatio Marketing is described as 'robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities'. There are three alternatives to Creatio Marketing, not only websites but also apps for Wordpress. The best alternative is Marketo. It's not free, so if you're looking for a free alternative, you could try Orbtr.
“Marketing automation” and “lead intelligence” aren’t usually part of a small business owner’s vocabulary. Those tools are generally expensive (ranging from $500-$1000/month or more) and don’t integrate seamlessly with WordPress — the small business web platform of choice.