Blastra

Blastra is a SaaS listings management platform for B2B software companies. It manages product presence across third-party directories and review platforms — G2, Capterra, SourceForge, TrustPilot, TrustRadius, and others.

Third-party directories are where B2B buyers build shortlists, compare alternatives, and validate trust through verified reviews — and increasingly where AI systems pull recommendations from. Most software companies know they should be managing this presence, but the work is manual, spread across dozens of platforms with different portals and requirements, and nobody internally wants to own it. Listings go stale, new directories get ignored, reviews go unanswered, and earned badges go unnoticed.

Blastra assesses, creates, and maintains directory listings so marketing teams don't have to. It discovers where a company is already listed (including unclaimed or unknown listings), identifies gaps in directory coverage, and scores third-party presence through a Visibility Posture assessment across three dimensions: Reach (breadth of presence and discoverability), Fidelity (accuracy and completeness), and Reputation (reviews, ratings, recency).

Product information is entered once. Blastra's AI adapts descriptions to each directory's specific format, character limits, and content guidelines. Human operators handle account creation, platform verification, and final content review. Each directory has its own vendor portal, taxonomy, and submission requirements — Blastra supports more than 20 high-quality directories and knows how to work with all of them.

The platform handles submissions, ongoing updates, and review monitoring from a centralized dashboard. For companies with multiple product lines, Blastra supports separate profiles mapped to different directory categories and taxonomies, handling naming variations across platforms.

Common use cases include companies coming out of stealth establishing third-party presence for the first time, post-funding companies building credibility with enterprise buyers, companies going through a rebrand or pivot needing consistent updates across every platform, and teams shipping major product updates. Blastra operates as the equivalent of a dedicated team member responsible for third-party presence — at a fraction of the cost.