Adlio is a bulk ad launcher for Meta (Facebook and Instagram), built for teams that launch across several ad accounts: agencies running clients, and in-house teams running several brands or apps.
At that scale the expensive mistake is not a slow upload. It is one client's pixel, Page or copy ending up in another client's ad, or a batch going live before anyone checked it. Adlio is built around preventing that:
- Settings are stored per ad account: Facebook Page and Instagram identity, pixel, default copy, destination URL and UTM template, naming pattern, and the EU DSA beneficiary and payer. Switching accounts switches all of them.
- Every ad is created paused. Nothing spends until someone reviews the batch and switches it on in Ads Manager.
- Every Advantage+ creative enhancement the API accepts (69 keys at the time of writing) is explicitly switched off, plus Meta's automatic music, so the ad runs the file you approved.
For teams: members log in by email and need no role in the client's Meta business portfolio. Each member sees only the ad accounts they are given, with launch rights set per account. The owner keeps the Facebook connection, the Page, Instagram and DSA details.
How it works: connect Facebook once, drop a folder of images, videos or carousels, pick a campaign and ad set, and Adlio creates one ad per file through the official Marketing API.
- Images, videos (resumable upload up to 4 GB per file) and carousels of 2 to 10 cards
- Up to 5 primary texts, headlines and descriptions per ad
- Naming pattern with tokens (file name, index, date, campaign, ad set, type) and UTM templates
- Launch into existing campaigns and ad sets, or create a new ad set inline
- Interface in English and Dutch
Adlio does one job. It does not generate creatives, suggest audiences, move budgets or run automation rules.
Pricing: Team is USD 349 per month for three people, plus USD 59 per extra person. Solo is USD 49 per month for one person. Local prices in EUR and GBP, no charge per ad account. The first 15 ads are free, with no card and no time limit.
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