Piwik PRO Tag Manager

Manage your entire marketing stack from a single panel. Save time, resources and expand your marketing capabilities with a privacy-friendly tag management system.

FEATURES

Tag deployment & management

• Effortlessly manage tags, pixels and JS codes for your websites, digital products and secure member areas.

• With a vast library of tag templates, triggers and conditions, quickly implement even the most sophisticated tracking without touching a line of JavaScript code.

• Expand your analytics capabilities with templates for custom events and variables, form tracking, goal conversion and virtual page views.

Quality assurance & debugging

• Use a safe environment to test new tags, pixels and marketing tools before they go live. Take advantage of the debug mode to quickly address any potential problems.

• Leverage integration with Consent Manager to define which tags require prior consent, and adjust your tracking according to user privacy preferences.

Customization options

• Take advantage of custom tags or HTML editor to create and modify tracking pixels for whatever setup you need.

• When standard tag manager capabilities are not enough, employ a data layer to add more information about events and variables to your tags.

• For even greater marketing tag flexibility, you can also call out custom variables using JavaScript code.

On-site retargeting & personalization

• Run non-intrusive, tailored pop-ups and messages triggered by exit-intent, time, scroll or other types of user behavior.

• Use individual visitor data to personalize your website’s content (e.g. banners, ads and other HTML elements).

• Analyze performance metrics and see how visitors engage with custom content and pop-ups.