OpenAI begins testing ads in ChatGPT for free and Go users in the United States

OpenAI has started testing advertisements in ChatGPT for users in the United States, barely a month after announcing it. This pilot applies to logged-in adults using the Free and Go subscription tiers. Users subscribed to paid ChatGPT tiers such as Plus, Pro, Business, Enterprise, and Education remain unaffected by ads during this test.

For those on the Free and Go plans, ads will be always labeled as sponsored and kept visually distinct from the AI-generated answer. OpenAI states that ads do not influence ChatGPT’s responses and user conversations are not shared with advertisers. If users prefer an ad-free experience, they can upgrade to a paid plan or opt out at the Free tier in exchange for accepting a stricter daily message cap.

Ad selection is based on the topic of your chat, previous conversations, and prior ad interactions, with OpenAI selecting the most relevant advertiser if multiple options are available. While participating in the ad test, users retain control by dismissing ads, providing feedback, viewing details on ad targeting, deleting ad data with one tap, and managing personalization settings at any time. According to OpenAI, introducing ads helps support free and affordable access to ChatGPT by funding infrastructure and development.