Dia Browser launches a $20/Month Pro plan for unlimited AI usage

The Browser Company has officially launched a Pro subscription for Dia, its new AI-powered web browser. The plan costs $20 per month and unlocks unlimited access to Dia's integrated AI chat and skills features. Free users will now face usage limits, but can still use AI features "a few times a week." The company plans to offer multiple subscription tiers, ranging from $5 to hundreds of dollars monthly.

The launch follows a brief appearance earlier this week when users on Reddit and Threads spotted the Pro plan before it was quickly removed. The subscription is now officially available through Dia's settings page. The Browser Company has raised $128 million from investors, and this marks its first revenue-generating subscription service.

The move comes as Dia faces growing competition with rivals like Perplexity Comet and Opera Neon gain traction, rumors suggest OpenAI may enter the browser market soon and giants like Google and Microsoft are integrating their AI assistants into their browsers.