Music streaming service Deezer starts tagging AI-generated music to tackle streaming fraud

Music streaming service Deezer has announced the launch of an AI tagging system to clearly label albums containing fully AI-generated tracks, including those made using models such as Suno and Udio. This update aims to deliver greater transparency for listeners concerned about content origin.

Alongside this move, Deezer has revealed that approximately 18 percent of daily uploads — over 20,000 tracks — are entirely produced by artificial intelligence. However, only about 0.5 percent of overall streams on the platform come from fully AI-generated music, and the majority of these AI-uploaded tracks are never played.

In response to fraud concerns, Deezer reports that as many as 70 percent of streams from fully AI-generated tracks are artificially manipulated, leading to those streams being excluded from royalty payments. The platform also notes that the high volume of unplayed AI music contributes to catalog dilution and is often connected to fraudulent activities.

To further protect artist remuneration and enhance listener experience, Deezer is now excluding fully AI-generated tracks from algorithmic and editorial recommendations. These measures reflect Deezer’s evolving strategy for handling the impacts of generative artificial intelligence on the music industry.