Deezer launches business offering to help shop and hotel owners stream music legally

Music streaming service Deezer has launched Deezer Business, a service designed for global businesses seeking a legal way to play music in commercial spaces. This new platform allows shops, restaurants, hotels, cinemas, gyms, and offices to enhance their atmospheres by streaming licensed music.

Beyond basic streaming, businesses receive access to Deezer’s extensive music catalog and editorial expertise. This removes the need for individual licensing negotiations or manual playlist curation, making it easier to create tailored soundtracks for different customer segments or branding needs.

Following this, Deezer Business users can also integrate commercial spots, such as promotional announcements or advertisements, throughout their music programming. Multi-zone management allows organizations to control playback in various areas, helping them adapt sound environments for each space within a location.

AI-powered playlist creation and curated editorial playlists ensure that the music remains relevant to specific business types and customer preferences. These tools help reduce staff workload while keeping the auditory experience on brand.

Rounding out the feature set, the platform supports flexible scheduling and broadcasting through either dedicated hardware or a mobile app. An offline mode enables music playback to continue even without a stable internet connection.