Threads adds multiple bio links, link click tracking, and enhanced Insights

Meta has upgraded Threads profile bios, now allowing creators to add up to five clickable links instead of one. This adjustment means creators can direct their audiences to more external destinations without relying on third-party services such as Linktree.

Meta has also introduced click tracking for all links in bios and posts. Creators can now see how many clicks each link receives, offering clear data about which content drives the most traffic. Threads has also refreshed its Insights dashboard. The dashboard now features a weekly recap, showing comparisons between the current and previous week's key metrics, post count, total views, new followers, and replies. The platform is also rolling out personalized tips suggesting actions creators can take to increase community interaction.