beehiiv launches direct sponsorships for independent ad sales and revenue control

beehiiv has introduced Direct Sponsorships, a feature that enables publishers to handle sponsorships and generate revenue directly from advertisers. This new addition to the beehiiv Ad Network allows publishers to create customizable sponsorship storefronts on their websites, offering a personalized and independent approach to ad sales. The feature is designed to provide full control over ad sales, enhancing the integrated monetization capabilities for publishers.

The Direct Sponsorships feature includes comprehensive ad management tools, allowing users to manage ad inventory, scheduling, pricing, invoicing, and placement within the Beehiiv platform. Advertisers can browse sponsorship packages, check availability, book, and pay in one process.

Developed by the creators of Morning Brew’s advertising engine, beehiiv charges a flat $10 fee per placement, unlike other platforms that take 5-10% per transaction. This system allows for seamless integration of ads into newsletters without third-party tools, giving publishers greater control over their monetization strategies and less reliance on external ad networks.