Google will now let you hide sponsored search results with a single click

Google is preparing to make ads in its search results more visible, but with a new layer of user control. While ads will be displayed more prominently, a dedicated button has been added to let users hide the ad section entirely. Text ads on the results page are now grouped beneath a larger “Sponsored results” label, which remains visible as users scroll to help clarify which listings are paid.

You'll find a new “Hide sponsored results” control for collapsing all text ads with a single click, improving the experience for users who prefer organic results. The larger “Sponsored” label is being applied not only to text ads but also to other sponsored units such as shopping ads for consistent identification across search results.

The rollout spans both desktop and mobile versions worldwide. According to Google, internal testing found that the updated design helps users navigate the top of search pages more easily. Despite these visual changes, the size of existing ads remains unaltered, and no more than four text ads will appear in any grouping.