Meta introduces analytics, drafts, and scheduling to Threads for creators and businesses

Meta has unveiled a suite of new features for Threads, targeting creators and businesses looking to optimize their content strategies. Users can now access basic analytics to track performance metrics such as views, replies, reposts, quotes, follower growth, and demographics like age, gender, and location. This data aims to assist in refining content strategies.

Additionally, the platform now supports the creation and saving of up to 100 drafts, simplifying content planning and management. Another upcoming feature is post scheduling, allowing users to set specific dates and times for their posts to go live.

These enhancements are initially available on the web, with potential mobile versions to follow. Insights and multiple drafts are already live, while scheduling is set to be introduced soon.