Apple allows direct app downloads from third-party websites, but with several restrictions

Apple has announced new changes for developers in the European Union to align with the Digital Markets Act (DMA), introducing a new "Web Distribution option". This feature allows apps to be downloaded directly from the developer's websites, bypassing the traditional Apple App Store and the previously introduced third-party app stores. However, developers must adhere to Apple's strict rules to use this distribution method.

The Web Distribution option will be available via a software update, providing approved developers with access to APIs for app distribution, system integration, backup, and restoration. Developers now have the flexibility to design their in-app promotions, discounts, deals, and complete transactions on their website without needing to use Apple's templates. However, developers wishing to use this distribution method must fulfill stringent criteria, including EU registration, a two-year good standing record with the Apple Developer Program, and over a million annual installs of their app in the EU.

Apple's new payment model for web distribution deviates from its standard 30% commission, with developers now paying a 17% or 10% commission, plus €0.50 for each first annual install if their app exceeds one million installs annually, with Nonprofit organizations, educational institutions, and government agencies being exempt from these fees. Users also must consent to install an app from a developer's website in their phone settings, making the process slightly more complex for the regular user.