Meta tests scheduled posts feature on Threads

Meta is currently testing a scheduled posts feature for its micro-blogging platform, Threads, allowing users to plan their posts for specific dates and times.

Announced by Adam Mosseri, this new feature aims to provide users with greater control over their posting schedules. While new posts can be scheduled, replies will remain unscheduled to promote real-time conversations. This feature has been under development for several months, with a broader rollout anticipated soon.

The scheduled posts feature is particularly beneficial for brands and creators, enabling them to better manage their presence on Threads without the need for third-party scheduling tools.