Apple prepares to allow app sideloading in Europe following the Digital Markets Act soon

Last year, the European Union passed the Digital Markets Act (DMA), requiring Apple to permit sideloading of third-party apps. The company is now reportedly preparing to roll out this capability for iPhone and iPad users in Europe in the coming weeks, marking a significant change from its previous Apple App Store exclusivity policy. To meet the DMA requirements, Apple is expected to split the App Store into two versions: one for EU countries and another for the rest of the world.

The DMA not only requires Apple to allow developers to distribute their iOS apps outside the App Store, but also the use of third-party payment platforms for in-app purchases. Apple has been working on compliance since the DMA's introduction, with the company's internal system developed with iOS 16.2 capable of being used to limit certain features, including sideloading, based on user location, ensuring adherence to the DMA.

Japan is also developing similar antitrust legislation against Apple, and the US Department of Justice is also reportedly ready to pressure Apple to enable sideloading. Given the global trend and the potential for regulatory changes, there is speculation that Apple may eventually offer sideloading globally and not just in the EU, which I suppose we will find out pretty soon.