Snapchat launches Lens Creator Rewards program to monetize AR creations

Snapchat has unveiled the Lens Creator Rewards program, a new initiative targeting AR creators and developers that allows them to earn from their top-performing AR Lenses. The rewards can reach up to $7,200 monthly for high-performing Lenses in the United States, India, and Mexico.

The program is initially focusing on these three countries, but is open to creators from 40 eligible nations. Snap's director of AR Platform Partnerships, Sophia Dominguez, emphasized the program's global reach. The company plans to collect community feedback before expanding the program to other markets.

The rewards program's criteria are based on views, Lens-specific metrics, and user engagement duration. More details about eligibility and requirements will be released as the program unfolds. Creators will be notified by email and through their creator hub when their Lens is eligible for a reward. Snapchat's AR community currently comprises over 300,000 creators, developers, and teams, who have collectively created over 3 million Lenses, generating more than 5 trillion views.