Threads rolls out major update with new features amidst declining user engagement

Threads, the rival platform to Twitter, has rolled out its first significant update a few weeks post-launch, introducing a slew of new features and enhancements. The update encompasses a tab for seeing who follows you, facilitating reciprocal following, a feature to subscribe to non-followed users, and an improved activity feed loading time. It also introduces a translation option to decipher posts in a foreign language, along with other minor improvements and bug fixes.

Despite the initial surge in user adoption, Threads is witnessing a decline in its usage. Post the initial weeks of daily multi-million user influx, the platform's usage has now plummeted by 50%. Early adopters have shown a reduction in usage over the past week, spending half the time they previously did on the platform.

However, it's crucial to underscore the remarkable success of Threads. The platform has achieved a user base in weeks that took X several years to build. Despite the recent drop in usage, the rapid growth of Threads remains an exceptional phenomenon in the social media landscape. It remains to be seen whether users will stick with Threads, or whether this was just a novelty effect.