Twitter launches program to pay verified content creators for ads in replies

X is set to launch a new program that will pay verified content creators for ads in their replies, according to a tweet by company owner Elon Musk on Friday. The first payment block is expected to be around $5 million, Musk said, adding that the creator must be verified, and only ads served to verified users will count. The move comes as Twitter struggles to retain advertisers, who have been wary about the placement of their ads after the company laid off thousands of employees.

Musk, who bought Twitter last October, said the decision to pay creators for ads in their replies marks a significant step in acknowledging the value they bring to the platform. The announcement has generated buzz and excitement among verified users, who see it as an opportunity to monetize their content and increase their engagement on the platform.

Twitter's newly named CEO, Linda Yaccarino, an advertising veteran from NBCUniversal, is about to take the helm at the social media platform. The move is seen as an effort to boost Twitter's advertising revenue, which has been declining in recent years. Yaccarino's appointment is expected to bring a fresh perspective to the company, and her experience in the advertising industry is seen as a valuable asset for the struggling platform.

Overall, Twitter's decision to pay verified content creators for ads in their replies is seen as a positive development for the platform, which has been struggling to retain advertisers and users in recent years. The move is expected to increase engagement on the platform and provide a new revenue stream for content creators, while also boosting Twitter's advertising revenue. With Yaccarino as CEO, Twitter is expected to take further steps to revitalize the platform and regain its position as a leading social media platform.