Amazon Prime mocks Netflix on Twitter about password sharing

In a recent social media post, Amazon Prime Video UK took a playful swipe at Netflix regarding the topic of password sharing. Amazon Prime retweeted a tweet made by Netflix back in 2017 which read, "Love is sharing a password".

Responding to Netflix's tweet, Prime Video UK took to Twitter to mock their competitor. They posted an image showcasing the profile selection page of their app along with the question, "Who's watching?" However, what caught the attention of people was the clever arrangement of different usernames that formed the phrase, "Everyone who has our password." This witty response from Amazon Prime Video UK was seen as a clear attack on Netflix's recent efforts to crack down on password sharing.

Netflix had recently implemented stricter measures to prevent password sharing, particularly in the United States, where the crackdown has been in action since May 23. This move aims to ensure that only authorized individuals can access the streaming platform. However, it seems that Amazon Prime Video UK wanted to remind everyone of its more relaxed stance on password sharing.

Interestingly, a similar tweet was also published by Amazon Prime Video DE, the German counterpart of the streaming service, then later deleted, raising questions among viewers. Amazon has not released an official statement regarding the deletion of the tweet, but reminded that Prime Video's terms of service explicitly state that account sharing is prohibited. This discrepancy between their promotional activities and their official policies adds an element of irony to the situation.

The friendly rivalry between Amazon Prime and Netflix is no secret, with both streaming services vying for subscribers in an increasingly competitive market. While Netflix's decision to crack down on password sharing aims to protect its revenue and intellectual property, Amazon Prime Video appears to be capitalizing on this opportunity to promote its more lenient approach.

As the streaming wars continue to unfold, it remains to be seen how Netflix and Amazon Prime Video will navigate the issue of password sharing. For now, their social media exchanges serve as a reminder that the battle for viewership goes beyond content libraries and includes the implementation of policies that cater to user preferences.