Unlocking the Potential of Secure Advertising: Brave Launches Ads Self-Serve Program

Brave, the Chromium-based web browser focused on security and privacy, is launching its self-serve ads program. This new program is an important step for Brave and the Basic Attention Token (BAT) to provide effective advertising that protects users’ privacy.

The Brave Ads Self-Serve Program allows brands to set up and run ad campaigns in the Brave Browser and Search ecosystem with minimal assistance from the Brave team. Through this program, brands have the ability to purchase campaigns to run in the Brave Ads Push Notification ad unit. The Brave team plans to introduce Brave News Ads and Brave Search Ads units to self-serve in the future.

This program is designed to make it easier for brands to advertise their products and services in a secure, privacy-preserving environment. It is a significant step for Brave and the BAT to provide effective advertising that protects users’ privacy.