Canva unveils the Visual Worksuite application family to serve as an alternative to creative/office suites

The company behind the Canva image editor announced that it is close to releasing a suite of content creation products aptly named the Canva Visual Worksuite.

The product lineup will include Canva Docs, Canva Websites, Canva Whiteboards, and Data Visualization (based off of the acquisition of Flourish). All content created via software in the Worksuite, from documents to websites to presentation, is completely interoperable. This means that users can easily turn a document into a website if needed, for example.

The company states that it is not attempting to rival Google Docs, instead focusing on more of the visual aspect of document creation. Canva's Co-founder and Chief Operating Officer Cliff Obrecht stated the following:

“Our products are inherently visual, so we take a very visual lens on, what does a visual document look like? How do you turn that boring document that’s all text based into something engaging?”

In addition to the suite, Canva will be making the application programming interface available in beta to allow developers to integrate their software. There will also be a creator program for users verified by Canva to sell their custom designs, photos, and templates with a split revenue scheme.

No concrete timetable has been announced, but signups for availability have been launched on Canva's official website.

Further coverage: Canva Newsroom TechCrunch