Cloudflare launching "Privacy-First" analytics tool

Written 27 days ago by IanDorfman

Cloudflare has announced that it is launching an analytics tool with an emphasis on user privacy and no individual tracking.

Called Cloudflare Web Analytics, this built-in tool caters to non-marketing web content creators by providing information that they need without sacrificing the privacy of their visitors. No client-side cookies or cache storage are used to track users, and no fingerprinting is used.

As an example of their "privacy-first" mentality when approaching metrics, the "visit" metric is based off of successful page loading from a non-internal source. This is still different from a "unique" metric, as it does not utilize individual user tracking. Despite this, the tool comes with flexible filtering options (countries, hostnames, and URLs) and drag-zooming time range and data dimension grouping that can allow you to, for example, figure out what exactly contributed to a surge in incoming web traffic.

Cloudflare Web Analytics will be available to both existing customers and people that don't actively utilize Small Cloudflare iconCloudflare for DNS via a JavaScript-based tool. Anyone interested in using Cloudflare's analytics tool can sign up for the tool's waitlist at cloudflare.com/web-analytics.

Further coverage:
The Cloudflare Blog