When doing search-engine optimization, you need the right apps and tools -- they will save you a lot of time! Here are some of my favourites that I use almost every day.
Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.
If you work with backlink strategies and PR in your SEO project, Majestic SEO is simply the best tool to both analyze current backlinks and use when setting future strategies.
The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites’ links, images, CSS, script and apps from an SEO perspective.
All SEO work starts with mapping out your website. Doing this manually is time consuming and for large websites it's impossible. With Screaming Frog, this work is done automatically and you'll also get all meta data and headlines extracted right away.
There are several keyword-finder apps and tools available, and they basically do the same: Find you keywords and provide search volumes and CPC levels. Unless you want to dig in Google Keyword Planner yourself, this is a good option.
SEMrush is one of those Swiss Army Knife type of tools when it comes to SEO. You can check rankings, make keyword analysis, see your visibility level, analyse links and so on. There may be individual tools -- specialized in just one thing -- that are beter at just one aspect of SEO. However, SEMrush is good at a lot of things.
Advanced Web Ranking is an SEO rank tracker for small to mid-sized businesses. It offers services and features that include SEO analytics, link building, white label reports, and search localization.
Getting proper ranking is difficult nowadays. If you just open Google and search for a keyword, your location, device and prior activity will hugely affect the results. With AWR, you get "clean" rankings.
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