Image Optimization Tools for E-commerce

A curated collection of free tools for processing multiple images at once. Whether you're an e-commerce seller preparing product photos, a content creator optimizing images for the web, or a photographer managing large batches, these tools handle compression, resizing, format conversion, and more — without the per-image fees of premium services.

Focused on tools that are genuinely free (not just free trials), work in the browser or desktop, and can handle multiple files in one go.

Kal Wiggins
Kal WigginsList by Kal Wiggins, last updated 
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  1. Image Compressors

  2. Compressor.io is a powerful online tool for reducing drastically the size of your images and photos whilst maintaining a high quality with almost no difference before and after compression.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    Compressor.io screenshot 1
  3. ImageOptim is excellent for publishing images on the web (easily shrinks images “Saved for Web” in Photoshop). It's useful for making Mac and iPhone/iPad applications smaller (if you configure Xcode to allow better optimization).

    Cost / License

    • Free Personal
    • Open Source

    Platforms

    • Mac
    • Software as a Service (SaaS)
    ImageOptim screenshot 1
  4. TinyPNG icon
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    Reduce PNG file sizes by 50-80% using smart compression while maintaining transparency. TinyPNG optimizes images to speed up websites and save bandwidth.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Adobe Photoshop
    • Wordpress
    TinyPNG screenshot 1
  5. Image Resizers/Editors

  6. iLoveIMG icon
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    iLoveIMG is an online service to work with images completely free and easy to use. Compress images, resize, crop, convert and much more!.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    iLoveIMG screenshot 1
  7. Photopea icon
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    Browser-based editing supports complex layers, masks, and adjustment tools, opens PSD, XCF, Sketch files, and exports in over 40 formats, all client-side for privacy.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
    Photopea screenshot 1
    Brush parameters.
    Editing text, many fonts available.
    +2
    Layer styles.
  8. GIMP icon
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    Advanced image manipulation tool offering comprehensive tools for photo retouching, composition, and batch processing in a free package.

    Cost / License

    • Free
    • Open Source

    Platforms

    • Mac
    • Windows
    • Linux
    • BSD
    • Snapcraft
    • Flathub
    • PortableApps.com
    • Haiku
    • Flatpak
    • AmigaOS
    yes
    GIMP 2.99.18 on Windows, non-default theme.
    GIMP screenshot 2
    +5
    GIMP screenshot 3
  9. Format Converters

  10. CloudConvert is a online file conversion tool. more than 200 different audio, video, document, ebook, archive, image, spreadsheet and presentation formats supported.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    CloudConvert screenshot 1
    Advanced options
  11. Convertio icon
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    Easy tool to convert files online. More than 309 different document, image, spreadsheet, ebook, archive, presentation, audio and video formats supported.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    Website
  12. XnConvert icon
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    XnConvert is an easy image converter for graphic files, photos and images available on Windows, MacOSX and Linux.

    Cost / License

    • Free Personal
    • Proprietary

    Platforms

    • Mac
    • Windows
    • Linux
    XnConvert screenshot 1
    XnConvert screenshot 1
  13. E-commerce Specific

  14. Remove.bg icon
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    Removes backgrounds from images automatically in about 5 seconds using AI, with downloads available in high or low resolution and no manual selection required.

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
    • Android
    Remove.bg screenshot 1
    Remove.bg screenshot 1
    Remove.bg screenshot 2
  15. Canva icon
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    Versatile design tool integrating photo, video editing, and AI-powered features for creating graphics, logos, and social media content efficiently.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad
    • Software as a Service (SaaS)
    Canva screenshot 1
    Canva screenshot 1
    Canva screenshot 2
    +5
    Canva screenshot 3

I put this list together after years of working with e-commerce clients who needed affordable ways to optimize product images at scale. Most paid tools charge per image, which adds up fast when you're processing hundreds of photos. These free alternatives get the job done without draining your budget.

Criteria for inclusion:

  • Must handle batch/bulk processing
  • Free tier must be actually usable (not just 3 images per day)
  • Browser-based preferred, but quality desktop apps included
  • No watermarks on output
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