UnbiasLabs

Unbias Labs is a behavioural science diagnostic engine that finds the psychological leaks in your digital funnel. Most businesses think their websites are fine. They're not. They're riddled with invisible friction — cognitive biases that silently kill conversions before a user ever reaches checkout. The problem is, you can't A/B test what you can't see. And you can't afford a neuroscience CRO lead at £150k a year.

Unbias Labs solves that. The platform cross-references your live site against a proprietary database of 50+ cognitive biases — Anchoring, Paradox of Choice, Loss Aversion, Goal-Gradient Effect, Semantic Colour Violations, and dozens more — and returns a severity-scored diagnostic report. Not opinions. Not best practices. A node-by-node teardown of where your funnel is haemorrhaging revenue and exactly which brain mechanism is causing it.

Built by Marcello Pasqualucci — neuroscientist, 15-year enterprise CRO veteran (ex-HSBC, Sky, Pizza Hut) — during recovery from cancer in 2025. The same diagnostic methodology that Fortune 500 companies pay six figures for, now accessible to founders and growth teams starting at £49.

Three tiers. Pulse Audit (£49) scans a single page. Funnel Audit (£349) dissects a five-page journey. 90-Day Tracking (£979) monitors friction month over month as you implement fixes.

The deliverable is a five-section PDF: Friction Scorecard with severity ratings, Architectural Audit with a node-by-node teardown, GEO/AI Visibility Analysis, an ICE-prioritised Experiment Roadmap, and Competitor Benchmarking. Stop guessing why they bounce. Measure the cognitive friction.