

Tag Companion
Tag Companion is a visual tool that simplifies creating tracking with Google Tag Manager for non-technical users. It is designed to help marketers and analysts set up event tracking without needing to work directly inside complex tag configurations.
Cost / License
- Freemium (Pay once or Subscription)
- Proprietary
Platforms
- Software as a Service (SaaS)
Features
- No Coding Required
- Import CSV Data
- Ad-free
- Dark Mode
- Conversion tracking
- Tag Manager
Tag Companion News & Activities
Recent activities
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TagCompanion added Tag Companion as alternative to Tealium
TagCompanion added Tag Companion as alternative to Piwik PRO Tag Manager- TagCompanion added Tag Companion
Tag Companion information
What is Tag Companion?
Tag Companion is a visual tool that simplifies creating tracking with Google Tag Manager for non-technical users. It is designed to help marketers and analysts set up event tracking without needing to work directly inside complex tag configurations.
Instead of manually defining triggers, variables, and selectors, users interact with their website by selecting elements such as buttons, links, or forms. Tag Companion interprets these interactions and produces Google Tag Manager configurations that can be applied to an existing container.
This workflow reduces the technical barrier and coordination typically required to implement tracking, making it easier to keep analytics accurate as websites and landing pages change.
Tag Companion is intended for teams that rely on Google Tag Manager but want a more accessible and efficient way to create and maintain tracking without deep technical expertise.





