Strobe

Strobe is an AI-powered tool that helps marketing teams quickly evaluate potential content marketing partners. Strobe provides valuable insights that streamline decision-making by integrating first-party official APIs with advanced large language models (LLMs) and multiple data sources. Users can connect their social accounts to customize insights, analyze various data sources for content topics and partnerships, and evaluate these insights to make informed, data-driven decisions about influencers and marketing partners.

Strobe's "Ask AI" feature allows users to ask detailed questions about social accounts, receiving comprehensive replies that combine data from sources like the official Instagram API and Meta’s ad server data with customized LLMs. This feature can uncover brand partnerships, find influencer collaborations, refine marketing strategies, and conduct competitive research. Strobe’s robust capabilities enable teams to identify best practices, discover talented influencers, and understand other brands and accounts engaging with their audience.

Strobe excels at detecting sensitive content that companies may want to avoid. By analyzing past content creators have posted, Strobe's AI identifies posts that include controversial topics. The system evaluates the sensitivity of topics based on a comprehensive set of criteria, ensuring fairness and accuracy. This helps companies avoid partnerships with creators who discuss controversial subjects, ensuring alignment with brand values. Furthermore, Strobe offers powerful Instagram insights by instantly reviewing thousands of posts from professional accounts, identifying content themes, past partnerships, and relevance to the brand. Upcoming integrations will expand its capabilities to platforms like LinkedIn and YouTube, further enhancing its value for marketing teams.