Pounce

Pounce is the most convenient and efficient way to make purchases from your favorite brands.

It allows you to buy directly from supported circulars and catalogs in just few taps. Simply point the camera at a product image and Pounce will immediately recognize the product. Next, click "Buy Now" to complete your order. Your purchase is transacted and shipped directly by the retailer!

Pounce, a recently launched mobile shopping app that allows consumers to snap photos of items found in circulars, print ads, and catalogs in order to purchase directly from their smartphones, is out with a new version today that improves the overall experience and helps you find and compare deals.

The Tel Aviv-based startup has been tackling one of the tougher problems with mobile commerce: checkout. While a number of companies, from Pinterest to Wanelo and many others, have improved product discovery by leaps and bounds, when it comes to actually buying the items you fall in love with, users are typically redirected to a retailer’s website, which may or may not be mobile-optimized. They then get frustrated with the checkout process, and often just give up.

Pounce, however, has been designed to make mobile shopping work in just a few taps.

And the way it goes about getting products in front of consumers is interesting, too. When the app first launched, it offered image recognition capabilities that let you simply snap a photo of an item advertised in some sort of printed material – there’s no barcode or QR code to scan.

Instead, the company works with retailer partners and third parties to build up its product database, linking item photos to inventory and pricing information.