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Have you ever spent more than a day contemplating a purchase? Odds are, you’ve explored other options, perused reviews, and interacted with the brand on social media before finally making the commitment.

As consumers become increasingly thorough in their pre-purchase research, monitoring and promoting micro conversions have become essential.

Micro conversions encompass all the activities that gently guide your customers toward a macro conversion, which typically involves making an actual purchase. Essentially, micro conversions represent the actions that demonstrate your users’ progress through the sales funnel and their meaningful interactions on your website.

For instance, as an online seller, when a new user registers an account on your website, it qualifies as a “micro conversion.” While they’ve taken a step toward conversion, they haven’t quite reached the final goal. Some common examples of micro conversions include:

Adding products to a shopping basket Subscribing to emails Watching an explainer video on a landing page Engaging with a social media post

Although these actions don’t directly result in a sale, they help maintain engagement with potential customers who are interested in your company.

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