Insightarc Analytics
An automated way to discover, visualize and analyze the real customer journey in tech products for marketers and product teams. Insightarc uses data from web analytics to build the real end-to-end customer journey to discover issues users experience
Cost / License
- Freemium (Subscription)
- Proprietary
Platforms
- Online
- Software as a Service (SaaS)
Insightarc Analytics
Features
- Conversion Rate Optimization
- Data analytics
Tags
- ux-research
- retention
- process-mapping
- ux-tool
- marketing-analytics
Insightarc Analytics News & Activities
Recent activities
Insightarc Analytics information
What is Insightarc Analytics?
https://insightarc.com SaaS that automates the real customer journey discovery, visualization and analysis, helping marketing and product teams make reasonable decisions faster without spending dozens of hours for user and customer research.
Why this is important - the real customer journey is quite different from the planned one. Customers interact with tech products (SaaS, ecommerce) in a personal way, experience a wide range of issues you even do not know about. That's why is highly important to go deeper and find the real journey.
We democratize expensive and high-skill-required data-science algorithms for most marketers and product managers.
How do we do it? We link together tech from the Gartner Hype Cycle: process mining technology with knowledge graphs and apply some heuristic algorithms based on our marketing practice.
More information about the platform we are building, you can find here https://insightarc.substack.com/p/how-to-find-actionable-insights-from or in the blog https://insightarc.com/blog