Insertr

The Marketing Channel You're Ignoring

Email marketing has a 25% open rate. But every package you ship? That's a 100% open rate you're completely ignoring.

Insertr automatically adds physical marketing inserts to Shopify orders based on smart targeting rules—then tracks which inserts actually drive repeat purchases.

Most brands handle package inserts manually: same flyer in every box, or spreadsheet rules their 3PL gets wrong. There's no targeting, no testing, and no way to measure ROI.

Insertr changes that.

How It Works

Create rules that trigger based on order conditions—value thresholds, customer tags, products purchased, shipping location, subscription status, and more. When an order matches, Insertr adds your insert as a line item. Your warehouse picks it like any other product.

Key Features

• 15+ Targeting Rules: Order value, customer lifetime value, first-time buyers, product tags, shipping country, customer language, subscription milestones • A/B Testing: Test different inserts with automatic traffic splitting and statistical significance • Conversion Tracking: Measure repeat purchases, cross-sells, and upsells attributed to each insert • ROI Analytics: Compare insert costs against revenue driven—finally prove physical marketing works • 3PL Compatible: Inserts appear as order line items, working with any fulfillment system

Who Uses Insertr

• DTC Brands increasing repeat purchase rates with targeted thank-you cards and samples • Subscription Boxes reducing churn with milestone gifts at 6 and 12 months • Food & Beverage cross-selling related products with perfectly targeted samples • Beauty & Skincare driving full-size purchases through strategic sampling

Stop Guessing, Start Measuring

You're already paying to ship packages. The marginal cost of a targeted insert is nearly zero—but without tracking, you're just hoping it works. Insertr turns hope into data.