Google Keyword Planner

Google Keyword Planner is a free tool on Google Ads for keyword research. It reveals search terms used on Google, their frequency, and potential advertising costs. The tool is mainly used for pay-per-click (PPC) keyword research but can also be used for search engine optimization (SEO) keyword research.

The Keyword Planner helps in researching keywords for Search campaigns. It allows users to find new keywords relevant to their business, provides search volume estimates, and the cost to target them. It also helps construct Search campaigns based on detailed keyword research.

Users can discover new keywords related to their products, services, or website, view monthly search estimates, determine the average cost for an ad to appear in keyword searches, categorize keywords, and create new campaigns. However, campaign success depends on factors like bid, budget, product, and customer behavior.

The tool allows users to find new keywords, analyze search term frequency and changes over time, get bid estimates for each keyword, and create an advertising plan. Once appropriate keywords are identified, they can be added to the advertising plan which can be saved or shared. The plan can then be finalized and the campaign launched.