Gator.io

The Gator.IO Platform enables realtime user data collection, profiling and aggregation.

Reduce fraud It detects suspicious and hidden sessions by all your sources and report on the quality factors. A large and growing percentage of web traffic is generated by bots, spiders, extensions, headless browsers, toolbars and other means (collectively called bots). The bots have become increasingly sophisticated in how they disguise themselves, therefore requiring continuously evolving detection methods. Gator.io employs several bot detection methods:

• Block List
• Data Center Origin
• Public Web Proxies
• TOR
• Spoofed User Agents
• Invalid Searches
• Collusion
• Other Proprietary Methods

Realtime User Scoring Use the REST API to get full user profiles with quality scores and demographics in realtime to make better decisions about how to engage your users.

People Analytics See how your known users engage, even across devices. Track custom events and attributes on profiles. Integrate people profiles into your existing systems.

Conversion Tracking Full campaign, conversion and revenue analysis. Includes funnel analysis and attribution. Eliminate sources that don't convert.

Event Tracking Events can have any amount of data attached and can be updated at any time. Reports can be customized to display event attributes.