Formrule

Formrule understands incoming user feedback and handles them based on rules automatically. Instead of sending every form submission directly into an inbox, CRM, or automation tool, Formrule analyzes each submission as it arrives — identifying intent, detecting urgency, and deciding how it should be handled before it reaches your team.

Most setups today treat forms as simple transport: collect data, forward it somewhere, and rely on humans or downstream automation to figure out what matters. This works at low volume, but as submissions grow, important requests get buried alongside noise, spam, or low-priority messages. Teams end up reacting late, manually triaging feedback, or building fragile workflows that trigger actions without understanding context.

Formrule adds an understanding and decision layer at the intake point. Each submission is classified and scored, then routed based on explicit handling rules — whether that means escalating urgent issues, filtering low-value submissions, notifying the right team, or triggering external actions through email, Slack, Teams, or webhooks. Instead of pushing everything into HubSpot or Zapier and sorting it later, Formrule ensures only the right requests reach the right place in the right way.

The result is simpler operations and faster response times without adding another workflow system. Formrule works with any form stack, keeps request handling predictable as volume grows, and helps teams stay on top of user feedback without relying on inboxes or dashboards to discover problems after the fact.