Formisimo

We’re a powerful form and checkout analytics tool that shows you how website visitors use your online checkout and how to improve their experience. We reveal data that you can’t see in any other analytics tool, and we show specific customer pain points that cause conversion loss.

How does Formisimo work?

A single piece of JavaScript and a conversion tracking JavaScript is all that’s needed to unleash the power of Formisimo. Our patent pending analytics engine records every interaction with online forms (but not personal information).

Data that drives change, that drives sales.

Our beautiful reports make it easy to understand where your customers’ pain points are, and ultimately why they’re starting the checkout process but not completing. For the first time you can optimise your online checkout or forms based on your actual users pain points, rather than guess work.

We highlight the areas of a checkout that customers dislike, where they’re spending too much time and what’s causing potential customers to leave the process. Our ten reports include a real-time report, showing you who is in your checkout right now and what they’re doing.