Epom DSP

The partnership with Epom DSP provides our clients access to premium inventory and advanced targeting capabilities. Epom's real-time data analytics enable us to continuously optimize our campaigns, ensuring that we achieve the best possible results. Additionally, we benefit from the White Label option, allowing us to create branded accounts and manage all campaigns from a single dashboard.

Targeting specific audiences on TikTok can be challenging, especially for advertisers with complex targeting requirements. Epom's advanced targeting capabilities allow us to create highly precise audience segments, ensuring that our clients' ads are delivered to the most relevant users.

Epom DSP provides robust audience-targeting capabilities for our campaigns. We were looking for a programmatic platform to tailor audience segmentation according to demographics, interests, and online behavior. The main goal was to optimize campaigns better and reach a highly relevant audience to increase leads and conversions on our landing pages. We used real-time reports to track the performance and ad spending. Due to this, we optimized our ad budget and avoidedd wasting the budget on underperforming traffic. Also, we used the reports to track information about the data and create lookalike audiences based on our existing customer base. It helped to reach new users with similar characteristics, increasing the likelihood of conversion. Also, our marketing team likes that they manage all the campaigns in one dashboard and have access to lots of traffic sources.

We use Epom DSP for real-time bidding, flexible pricing, and personalized ad impressions. With optimized bidding strategies, we ensure ads are displayed to the right users at the right time. Dynamic bid adjustments help maximize the chances of winning valuable impressions. Regular analysis and bidding strategy adjustments have saved 25% of our advertising budget and improved conversion rates. Epom DSP has helped us manage expenses and personalize ad impressions for the right audience.

I have experience using the Epom DSP to manage ad campaigns for specific clients. By applying advanced bidding rules, I configured the necessary settings to ensure that the campaigns did not waste the clients' advertising budgets on irrelevant traffic. Additionally, we improved the display of ad creatives by providing algorithm-specific performance indicators. This increased the visibility of the ads and led to more app installations. Our primary focus was to achieve optimal performance, and my clients consistently expressed satisfaction with both budget allocation and performance rates.

The Epom WL DSP allows us to adjust budgets instantly based on campaign performance and priorities. Leveraging the Frequency Capping feature, we can strategically regulate the frequency of specific ads shown to users within specified timeframes, preventing ad overexposure. It optimizes budget spending and keeps users engaged during their active periods. Implementing RTB decreases budget waste, enabling precise targeting that makes our ads more efficient. It's expanded our traffic sources and provided us with enriched media templates that enhance ad campaigns. We've achieved increased efficiency in our advertising efforts by programmatic ad buying.