Business Name Chooser

Business Name Chooser is a free iOS and Android app that helps you check a business name with ASIC, IP Australia, domain and social media simultaneously. When you are starting a business there are many vital activities that you have to do. Choosing the name for your business often sets the tone, form and brand for your new venture, and it’s hard to think of a logo or website look and feel before you have the name set. You don’t want to tell friends and colleagues before you have a name either - firstly, it’s hard to explain without a handle and secondly you don’t want anyone borrowing your idea!

Business Name Chooser is a FREE app that helps you rapidly test various business names. Normally when you set up a business you need to check that the name is available in the business name databases for Government registration, and company incorporation with ASIC (Australian Securities and Investments Commission), that it does not match an existing trademark already provided to another business by IP Australia, and that there is a suitable domain name available. This app takes all the hard work out of that by simultaneously checking these different databases and then confirming if the name is acceptable. If the name does clash with any existing names can will be able to choose a new name or try out some suggestions from the App. As an Adviser to numerous startups, Brent Jackson says: I am often amazed how far people go with the development of a complete product offering before ensuring they can secure their name - it’s a costly mistake.