Apple Business Manager

Authentication - Link to your Google Workspace, Microsoft Active Directory (Azure AD) domain, or your identity provider, and use federated authentication for user accounts and authentication. Managed Apple IDs: Apple Business Manager makes it easy to create a unique Managed Apple ID for each user in your organisation. Managed Apple IDs are unique to your organisation, and separate from personal Apple IDs you can create for yourself. A benefit is that IT administrators manage the services that a Managed Apple ID can access. Also, because Apple Business Manager integrates with your existing environment, you can provide Managed Apple IDs to employees using their existing organisation credentials—for example, Google Workspace, Microsoft Azure Active Directory (Azure AD) or your identity provider (IdP). You can integrate either federated authentication or System for Cross-domain Identity Management (SCIM), allowing users to sign in to Apple services with their existing user name and password.

Devices - Streamline how you deploy Apple devices to your organisation. Automated Device Enrolment: With Apple Business Manager, you can automate MDM enrolment and simplify initial device setup without having to physically touch or prepare the devices before users get them. You can automatically enrol devices into your MDM solution of choice, as long as the device has been added to your organisation at the time of purchase — from Apple or from a participating Apple Authorised Reseller or mobile network provider, or through Apple Configurator.

Content - Buy apps and books in bulk, then assign them to devices for your staff to use. You can also reassign apps from one device to another. Buy apps and books: Apple Business Manager works with your MDM solution, letting your organisation buy content (such as apps and books) in volume, assign it to devices or users, and then install and update that content wirelessly, even if the App Store is disabled. You retain full ownership and control of apps you have purchased. You can even revoke and reassign apps to different devices and users — in any country or region where that app is available from the App Store.