AD cube

AD cube is an AI-based platform that supports advertisers in the main tasks involved in the campaigns optimization. AD cube allows to manage and optimize a multi-channel mix of campaigns in one Platform.

HOW IT WORKS Create your project. Add your campaigns from multiple channels. Let AD cube optimize them. Focus on creativity! AD cube allows you to import campaigns from the main advertising platforms and manage them in one place. Every day it automatically reads data and sets changes on each platform.

MODULES: SPENDOPT SpendOpt answers the hard question "How much should I invest?" that advertisers ask themselves. -It answers the question: "How much should I invest?" -It predicts the campaigns' performance in terms of revenue and ROI, depending on the overall invested budget -The outputs are curves that suggest marketers how much to invest to achieve their goals -The Revenue/ROI trade-off will not be a problem anymore.

BUDOPT BudOpt is a Machine Learning based tool that optimizes the budget allocation across a set of advertising campaigns. -It answers the question: "How should I allocate the budget?” -Given an overall budget, BudOpt optimally distributes it over the advertising campaigns on a daily basis -Maximize Revenue or ROI while meeting advertisers' business constraints -Allows advertisers to set constraints and guide the optimization

TARGOPT TargOpt is a Machine Learning based tool that optimizes the target of an advertising campaign. -It answers to the question: "Which is the right target?” -TargOpt processes historical data of existing campaigns in background. -If a promising segment is found, it returns a new set of campaigns. -Then, TargOpt can automatically create them on the advertising platforms.

RECENT APPLICATION +30% ROI +40% time gained

AI COMMUNITY 8 top conference papers Big tech companies' interest

EARLY ADOPTERS +10 international and Italian adopters

NEXT STEP Always searching new solutions for our customers, ML cube research team is working on cutting-edge algorithms for advertising optimization. Attribution models, Off-line channels optimization, Real-time bidding and creativity optimization are just some of the new functionalities AD cube will provide.

AD cube was ideated by ML cube S.r.l.: a Spin-off of University Research and innovative Start-up Legislative Decree 179/2012. It was born on the initiative of the Department of Electronics, Information, and Bioengineering of the Politecnico di Milano and Kayrhos S.r.l., together with a synergistic opportunity of scientific excellence and managerial competence.